One-Year Contract | New Position
Hourly Rate: $34.00 – $37.00
Location: Cambridge, Ontario (Head Office – Hybrid/On-site as required)
Reports to: Director of Communications & Advocacy
About YWCA Cambridge
YWCA Cambridge is a charitable, non-profit organization dedicated to advancing gender equity and supporting women, girls, and gender-diverse people through advocacy, programs, and essential services. As part of the YWCA movement in Canada and globally, we are committed to anti-racism, reconciliation, inclusion, trauma-informed practice, and the elimination of violence and systemic barriers.
YWCA Cambridge delivers community-based programs, licensed child care, and shelter services for unhoused women, supported by a workforce of more than 100 employees and an annual operating budget exceeding $10 million.
The Opportunity
YWCA Cambridge is seeking a creative, strategic, and data-informed Marketing Specialist to join our Communications & Advocacy team. This is a newly created, one-year contract position that plays a central role in shaping how our mission, impact, and advocacy are shared with the community.
Reporting to the Director of Communications & Advocacy, the Marketing Specialist balances strategic planning with hands-on execution. The role serves as a key connector between Communications and Philanthropy, ensuring that campaigns across advocacy, fundraising, and organizational communications are visually compelling, consistent, and results-driven.
Key Responsibilities
Strategic Marketing & Analytics
- Develop and implement data-informed marketing plans that strengthen YWCA Cambridge’s brand, advocacy, and community impact
- Establish, track, and report on key performance indicators (KPIs) to assess effectiveness and guide continuous improvement
Social Media & Digital Marketing
- Create, write, design, and schedule engaging social media content (campaign-based, event-specific, and evergreen)
- Manage digital advertising and paid social media ads, including reporting on performance and reach
- Monitor social media analytics and apply insights to optimize engagement and audience growth
Integrated Communications
- Lead the development and distribution of monthly internal and external (alternating) e-newsletters
- Support and execute organizational email marketing campaigns in collaboration with Philanthropy and Communications
- Manage the production of the Annual Report, including copy development and layout coordination
Philanthropy & Fundraising Support
- Collaborate with the Philanthropy team to create marketing assets for donor appeals, campaigns, and fundraising events
- Support fundraising goals through compelling storytelling and integrated marketing strategies
Organizational & Cross-Departmental Support
- Act as a marketing liaison across departments to ensure brand consistency and alignment
- Support member and volunteer engagement as a brand ambassador for YWCA Cambridge
Qualifications & Experience
- Post-secondary education in Marketing, Communications, Digital Media, or a related field, or equivalent experience
- 2+ years of demonstrated professional experience in digital marketing, social media management, and content creation preferably in a non-profit or charitable environment
- Experience with analytics, reporting, and data-informed decision-making
- Strong writing, editing, and visual storytelling skills
- Experience with social media paid advertising and email marketing platforms considered an asset
- Demonstrated success in managing social media platforms for an organization and interpreting digital analytics as well as executing and measuring advertising campaigns and budgets
- Ability to manage multiple projects, collaborate across teams, and meet deadlines
- The ability to see “the big picture” and align daily tasks with the organization’s long-term advocacy and fundraising goals
- Proficiency in Canva (or similar design platforms/software) and the Google Suite to produce professional grade visual assets.
- Experience working with project management tools like Asana
- Alignment with YWCA values, including equity, inclusion, and social justice
Why Join YWCA Cambridge
- Contribute to meaningful work that advances gender equity and social change
- Join a collaborative, mission-driven organization
- Competitive hourly compensation and a supportive work environment
YWCA Cambridge is committed to equity, diversity, and inclusion and encourages applications from women, racialized persons, Indigenous peoples, persons with disabilities, members of the 2SLGBTQ+ community, and others who reflect the diversity of the communities we serve. Accommodations are available throughout the recruitment process upon request.
Only those candidates selected for an interview will be contacted.
Interested candidates should send resumes by Friday March 13, 2026 to:
Kim Decker, CEO